Hulu Sellouts

Weave Hulu into the fabric of sports culture by celebrating athletes “securing the bag”.

For years Americans have been looking to save money by getting rid of cable, but many of them can’t part with it because they are afraid they won’t be able to watch their sports. So, how do you convince them to cut the cord and sign up for Hulu + Live TV? Tell them the one thing they want to hear: Hulu has live sports.

The Hulu Sellouts campaign received two Silver Cannes Lions, two Sliver Effies, two Bronze One Show pencils…and spawned thousands of Hulu has live sports memes.