Everyone But Jon Hamm

Make Apple TV+ stand out from the streaming crowd by focusing on A-list talent in the service’s first brand advertising campaign.

Heading into 2022, Apple TV+ was riding the momentum of big hits like Ted Lasso, but the streaming audience still didn’t have a clear idea of what the brand stood for. To help solidify the brand in the minds of consumers we launched the service’s first ever brand campaign “Everyone But Jon Hamm,” putting a stake in the ground and establishing Apple TV+ as the streaming service with the best talent.