Apple Pay Locals Only

Lean into TikTok’s desire to learn new things for Apple’s first TikTok creator campaign.

Despite Apple having never done a TikTok creator campaign, we knew TikTok would be the perfect channel to inspire people to use Apple Pay. That’s because people flock to TikTok to learn new things and educate themselves. 

So, for Apple’s first ever TikTok creator campaign we taught the platform about the simple ease of Apple Pay for transit by taking them to hidden gems around San Francisco and New York City. TikTok loved it - the number of people adding their card to wallet increased significantly during our Locals Only flight.