Apple Business Connect

Help Apple understand a brand new audience to launch its newest service.

Apple is the most successful consumer products company of all time, but their newest service Apple Business Concept, is targeted to an audience they had never talked to before: small business owners.

Business Connect is a platform that allows small business owners to take control of their business information throughout the Apple ecosystem. To launch the service we created a campaign that humanized Business Connect and convinced small business owners that it is an easy-to-use, valuable tool for driving business growth.