Toomgis

Do people want to hear that ampm has added healthy options from a mascot made out of junk food?

As a part of ampm’s store updates they introduced a healthy foods menu to appeal to the evolving tastes of their customers. But they were unsure whether they could credibly market healthy offerings with their beloved mascot Toomgis - a sentient snack monster made up of junk food. 

We found through consumer research that ampm fans loved Toomgis and they didn’t care that he was made of junk food, they were just happy to hear ampm had updated their offering in real life to keep up with evolving consumer needs.