Reality Comes Together

Give super fans the crossover they never thought possible to promote reality TV on Hulu.

Reality TV is like a Cheese Cake Factory menu. There are endless options to choose from and fans eat it all up. To promote Hulu’s massive library of reality TV we turned our menu into an all-you-can-eat buffet - bringing together stars from reality TV shows across the Bravo and network TV universes in one room like fans had never seen before. We even got reality super fan Chrissy Teigen to host.

We seeded the campaign launch on Reddit with unreleased stills from our shoot - driving fan speculation that the networks were about to announce new shows.