Tom Brady’s Big Announcement

Hijack the Super Bowl by partnering with the one player bigger than the game.

How do you compete with the world’s biggest advertisers on America’s biggest stage? You get the best football player of all time to prank the NFL universe with a fake retirement announcement. After thousands of comments speculating whether Tom was walking in or out of Gillette Stadium, our ad during the big game revealed that he wasn’t going anywhere. But he did want to tell you that Hulu has live sports.

Tom Brady’s Big Announcement became the 2nd most talked about commercial during the 2020 Super Bowl and won a Silver Effie in the process.