Canada Dry Big Comfy

Let the comfiest rapper in the game, French Montana, show people that the best way to get comfy is with a Canada Dry.

In order to broaden the consumption occasions for Canada Dry we pivoted the brand positioning from “relaxation” to “comfort”. To get the message out there that Canada Dry was the best way to find comfort, we worked with French Montana to create a custom song tilted “Get Comfy” and even shot a music video to go with the track.